Communicate Better: The value of video

Communicate Better: The value of video – Zadro Agency

If a picture paints a thousand words, then a video sells a story! Since its inception, we’ve always known that video is a powerful channel when used correctly in marketing. What started out as a tool that marketers thought expensive and laborious to produce, is now the most valuable piece of content a brand can create and share. Everyone is using video and almost everyone is consuming it. A study by Cisco states that by 2022, online videos will make up more than 82% of all consumer internet traffic.

Video marketing has evolved, most recently the rise of fully immersive user experiences. In 2020, we were strolling through MOMA in the comfort of our own homes and appreciating Picasso, Van Gogh and Warhol works. Improved technology makes brands more accessible, offers wide spread reach and most importantly gives companies a canvas to tell an engaging story.

Video is not only a great way to engage and ignite the emotions of your audience, it builds trust, as well as shows great ROI, encourages social share and can boost conversion and sales.

There are many ways you can package your brand story through video. Depending on your goal, you can use video to demonstrate a product, introduce a corporate vision, share an event snapshot/keynote, use for expert interviews, educate/demonstrate how to do something, give a testimonial or case study or even use it as a fun way to explain a subject that is better suited to an animation. Whatever your purpose ensure you have a clear, strong call to action.

How you deliver your video content is equally important as the story you create. Youtube and Vimeo have been the traditional hosting platforms for video content. As demand for video content grows, so too does the way it can be delivered. Instagram, Facebook and LinkedIn have all adapted to include video products, which have delivered higher engagement than text based content. We even have Tik Tok now as the latest video based platform. Your video content should also be on your website. Use it in relevant blogs, on your social media channels and even incorporate it in your company newsletter.

Feeling inspired? Read Biteable’s Video Marketing Guidelines here and learn how you can develop and sell your story with video.

Check out some of the videos we’ve created for our clients here.

Big Social Changes Every Marketer Must Know Now

Big Social Changes Every Marketer Must Know Now - Zadro Agency

  Mark Zuckerberg recently announced the biggest changes to both Facebook and Instagram since 2014, and yes, you will absolutely see the difference to your business page and post rankings. It’s not all bad though, and to look at it positively, we think it’s a new challenge to be even more community focused – providing […]

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A best practice approach to brand development

A best practice approach to brand development - Zadro Agency

Does your brand need a refresh? Are you looking to rename and rebrand? Or are you starting out from scratch and need a new brand? No -matter what stage you are at – it is crucial in an era of marketing communications overload that your approach to brand development is clever and tactical. A brand […]

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Top 10 Inspirational Quotes

Top 10 Inspirational Quotes - Zadro Agency

Sometimes, whether you operate your own business or work for someone else’s, it’s easy to lose perspective. We’ve compiled our favourite quotes to get you back on track. I’ve failed over and over and over again in my life. And that is why I succeed. – Michael Jordan You can never cross the ocean until […]

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Can creativity be learned?

Can creativity be learned? - Zadro Agency

By Tina Wild While certain people do seem to be born with the creative muse, creativity can develop. Just like a muscle, with practise and nurturing, it gets stronger. “It’s none of their business that you have to learn to write. Let them think you were born that way.” ~ Ernest Hemingway Brain plasticity, set […]

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Working against self-doubt – the creative’s curse

Working against self-doubt – the creative’s curse - Zadro Agency

By Tina Wild “The worst enemy to creativity is self-doubt.” ~Sylvia Plath Not all creative people are supremely confident, hardly surprising when you put yourself out there, making yourself vulnerable by expressing what others dare not say aloud. To be original and innovative artists must defy the ordinary. Jackson Pollock, the American painter is an […]

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Creative thinking: where do all the ideas come from?

Creative thinking: where do all the ideas come from? - Zadro Agency

By Tina Wild “I don’t need an alarm clock. My ideas wake me.” ~ Ray Bradbury, WD Lucky for some, but Monday mornings can be tricky when you’re a copywriter or designer making a living out of the artful arrangement of words or colours on a page. It got me thinking, where do all the […]

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