Australian Podiatry Association (APodA) – Conference Brand & Marketing
Client:
Australian Podiatry Association (APodA)
OBJECTIVES
- To create a new look and feel for the Australian Podiatry Conference 2023
- To engage members in conference marketing and drive registrations
- To support with securing sponsorships and exhibition bookings for the conference
- To meet marketing requirements for sponsorship agreements
STRATEGY
- Zadro created a new brand and theme for the conference to reflect the focus on the future of the podiatry profession in a sophisticated manner
- Zadro developed content calendars for both enewsletters and social media to ensure all key messages were communicated and sponsorship agreements were met from February to June
- Zadro designed a range of visual assets to effectively communicate key messages and draw attention from key audiences
RESULTS
- The theme, United for Excellence – Community, Education, Purpose, resonated well with podiatrists
- Zadro designed the Sponsorship and Exhibition Prospectus
- Members, Partners and Exhibitors were provided with marketing packs to promote their attendance/involvement with the conference
- Zadro drafted 19 enewsletter communications promoting the conference & exhibition
- Zadro drafted 200 social media posts for Facebook, LinkedIn, Instagram and Twitter
- There were over 900 registered delegates (in-person and online) and 68 exhibitors
This was an extremely successful conference that reached its financial goals, and brought the community together nationally for the first time since 2019.
“I’m very grateful to the entire team and want to also acknowledge the Zadro team for bringing a new approach to our campaigns. I’m delighted at where our marketing is taking us and look forward to continuing this momentum in all aspects of our APodA Marketing and Comms.”
Nello Marino, CEO, Australian Podiatry Association (APodA)
