OBJECTIVES
- To develop a new brand concept for the business, using the existing name, to support the growth strategy
- To refine the brand identity, including brand story, and create new visual elements along with brand guidelines
- To define the positioning of the business and develop key messages
- To establish a unified tone of voice
- To develop a suite of marketing collateral items with the new brand
STRATEGY
- Zadro facilitated a brand discovery session with the client to discuss visual likes and dislikes
- Zadro completed a visual audit and colour mapping
- Zadro conducted a photography review
- Zadro developed several brand concepts – including logo, colour palette, typography
RESULTS
- Delivered a full brand refresh including a new logo
- Created a visual brand style guide to be implemented across all marketing channels keeping communications consistent and building a strong and powerful brand
- The brand style guide included fonts, colours, use of logo on different channels, taglines, language/story guidelines, patterns or icons, photography, plus a visual application of marketing collateral as examples for future design
- Creation of several new marketing assets to implement the new brand
“We thoroughly enjoyed the process of working with Zadro on developing our brand. They asked thought-provoking questions about our business strategy and future aspirations. The creative delivered was exceptional and we were provided a number of wonderful options. We found a new logo that reflects who we are and what we stand for.”
Erica Westbury, Managing Director, Norwest Recruitment
