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A new growth strategy required a brand refresh


Norwest Recruitment
Norwest Recruitment Brand Refresh - Zadro Agency


  • To develop a new brand concept for the business, using the existing name, to support the growth strategy
  • To refine the brand identity, including brand story, and create new visual elements along with brand guidelines
  • To define the positioning of the business and develop key messages
  • To establish a unified tone of voice
  • To develop a suite of marketing collateral items with the new brand


  • Zadro facilitated a brand discovery session with the client to discuss visual likes and dislikes
  • Zadro completed a visual audit and colour mapping
  • Zadro conducted a photography review
  • Zadro developed several brand concepts – including logo, colour palette, typography


  • Delivered a full brand refresh including a new logo
  • Created a visual brand style guide to be implemented across all marketing channels keeping communications consistent and building a strong and powerful brand
  • The brand style guide included fonts, colours, use of logo on different channels, taglines, language/story guidelines, patterns or icons, photography, plus a visual application of marketing collateral as examples for future design
  • Creation of several new marketing assets to implement the new brand
Norwest Recruitment Master Logo
“We thoroughly enjoyed the process of working with Zadro on developing our brand. They asked thought-provoking questions about our business strategy and future aspirations. The creative delivered was exceptional and we were provided a number of wonderful options. We found a new logo that reflects who we are and what we stand for.”
Erica Westbury, Managing Director, Norwest Recruitment