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National Timber & Hardware Association (NTHA) – Branding and Merge Communications


National Timber & Hardware Association (NTHA)
NTHA Case Study - Zadro Agency


  • To develop a new logo and brand style guide for NTHA after the merge of two established organisations: TABMA Australia and Hardware Australia
  • To articulate and communicate the reasons and benefits of the merge to members and internal stakeholders across both organisations
  • To position the new organisation as a leader of the timber and hardware industry
  • To raise awareness of NTHA and its service offerings with membership, industry stakeholders, the marketplace and trade media
  • To ensure a smooth transition across all platforms to the new brand including the website and social media channels for both organisations


  • Zadro developed three design concepts for the new logo and styles including different fonts, imagery, patterns and colour options
  • Zadro created new assets across the brand materials, signage, uniforms and digital platforms
  • Zadro launched a ‘stronger together’ / ‘vote yes’ campaign, communicating the benefits of the merge to both the timber and hardware members
  • Pre- and post-merge, Zadro created an integrated communications campaign which was disseminated across email marketing, social media and
  • the website
  • Zadro created a new ‘membership pack’ to introduce NTHA team members and communicate the benefits of membership with the new organisation and the range of services that could be accessed
  • Zadro created a series of media releases to engage the trade industry media to cover the merge with a positive sentiment


  • The ‘vote yes’ campaign was successful with TABMA Australia and Hardware Australia merging to form the National Timber & Hardware Association (NTHA)
  • Formalised a new brand architecture and style for the top level corporate NTHA brand, as well as the service offerings and separate business divisions
  • Designed more than 50 marketing content pieces and assets for the ‘vote yes’ and ‘stronger together’ campaigns over a four-week period, including a new member welcome pack
  • Successfully launched the NTHA brand including collaboration with the NTHA team to create a new website, email marketing, social media animations and posts, trade advertising and direct marketing
  • Secured 16 media pieces across all key trade industry magazines (digital and print)
  • Zadro set up the brand assets and marketing templates in Canva for use by the internal team to ensure brand consistency across all collateral created
National Timber & Hardware Australia (NTHA) Logo
“In a pivotal chapter for our history, Zadro’s creative brilliance and strategic finesse were instrumental in crafting a fresh brand identity and seamless transition. The ‘vote yes’ and ‘stronger together’ campaigns resonated powerfully with our membership showcasing the benefits of the change. Through a comprehensive approach, Zadro ensured our message got cut-through across a variety of platforms. Zadro’s unwavering support and expertise has no-doubt elevated us within the industry landscape. The team’s support and dedication to excellence makes them a strong choice for organisations navigating transformative milestones.”
Alicia Langfield, General Manager – Membership Services, NTHA