Australian Podiatry Association (APodA) – Fit Feet = Fit Kids
Client:
Australian Podiatry Association (APodA)
OBJECTIVES
- To create a new look and feel for the Back to School campaign
- To educate parents and care givers on the importance of selecting the right school shoes for children
- To raise awareness of how Podiatrists can support with selecting the right school shoes
- To inform the public of the range of services offered by Podiatrists
- To provide members and stakeholders with assets they could use to promote the Back to School campaign
STRATEGY
- Zadro developed the design concept for the campaign to be rolled out across all assets
- Zadro developed key messages for the campaign including the tagline ‘Fit Feet = Fit Kids’ to communicate the objectives and engage the audience
- To ensure greater efficiency in future years, Zadro templated the work so that it can be replicated in future year’s including animated videos, member marketing kits, social copy and email newsletters
RESULTS
- 32 visual assets were created for the campaign for use by APodA, members and stakeholders
- 14,400+ organic page reach across Facebook, LinkedIn, Instagram and Twitter during the month of the campaign
- 5 pieces of coverage were secured in parenting publications including advertorial pieces
- 127 new organic likes and follows across Facebook, LinkedIn, Instagram and Twitter during the month of the campaign
“The Back to School campaign was one of our first campaigns working with the Zadro team and it was a great experience. The team were highly organised and efficient in the short amount of time we had to create the campaign. It rolled out easily and achieved strong results – we look forward to building on this year-on-year.”
Nello Marino, CEO, Australian Podiatry Association
