Objectives
- To develop a go-to-market campaign to support the launch of Find Aged Care in Australia (Pilot program in the ACT)
- To provide ongoing strategic communications support to deliver key messages to audiences
- To support the development of strong relationships with partners and media
Strategy
- Zadro conducted strategic communications planning: COMM*BATTM to establish a 6-month launch engagement plan
- Zadro developed creative concepts to leverage the ‘perfect match’ concept for launch
- Zadro developed key messages for different audiences
- An ongoing content calendar was developed for post-launch communications
- Zadro established a brand kit in Canva and set up graphics templates
Results
- A teaser campaign was used to generate excitement in the lead up to launch
- A complete suite of marketing materials was created
- Find Aged Care was launched via owned marketing channels – website, email marketing, social media, direct marketing
- New social media channels were established and managed
- A series of blogs were written to provide informative content for all audiences
- Videos were developed to support and extend the blog content
- Email newsletter templates were developed to deliver on brand information to the database
- The client is able to use Canva to create social media posts, email newsletter graphics and other visual assets
