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Hearth by Moonacres – New Business Brand and Launch

Client:

Moonacres
Hearth by Moonacres - Zadro Agency

OBJECTIVES

  • To develop a name and brand for Moonacre’s new restaurant in Retford Park
  • To align the new brand to the existing Moonacres business
  • To build a webpage to create an online presence for the new restaurant
  • To support the launch of the new restaurant with media

STRATEGY

  • Zadro visited the new restaurant site to develop an understanding of the area and adjacent art gallery opening at the same time
  • Zadro worked with the client to establish the new business name, including consultation with the whole Moonacres team
  • Zadro developed a new brand – including logo, colour palette, typography
  • Zadro developed a website page, from design and copywriting to development and launch
  • Zadro developed a media release to create awareness and generate coverage with local media

RESULTS

  • Successfully launched Hearth by Moonacres as a new business of the Moonacres Group
  • The new brand was developed; a style guide and complete suite of brand assets was provided to the client for future use
  • An initial package of collateral was produced including business cards, coffee cards and an editable DL Flyer
  • The new webpage was successfully launched
  • A Hearth by Moonacres branded email template was created