OBJECTIVES
- To develop a name and brand for Moonacre’s new restaurant in Retford Park
- To align the new brand to the existing Moonacres business
- To build a webpage to create an online presence for the new restaurant
- To support the launch of the new restaurant with media
STRATEGY
- Zadro visited the new restaurant site to develop an understanding of the area and adjacent art gallery opening at the same time
- Zadro worked with the client to establish the new business name, including consultation with the whole Moonacres team
- Zadro developed a new brand – including logo, colour palette, typography
- Zadro developed a website page, from design and copywriting to development and launch
- Zadro developed a media release to create awareness and generate coverage with local media
RESULTS
- Successfully launched Hearth by Moonacres as a new business of the Moonacres Group
- The new brand was developed; a style guide and complete suite of brand assets was provided to the client for future use
- An initial package of collateral was produced including business cards, coffee cards and an editable DL Flyer
- The new webpage was successfully launched
- A Hearth by Moonacres branded email template was created
