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Membes – Marketing, Communications & Design


Membes Marketing - Zadro Agency


  • To promote Membes Association Management System (AMS) to Associations via multiple channels (digital content, enewsletters, social media and advertising)
  • To raise awareness of the benefits of Associations using an AMS to support with the management of their data and other organisational needs
  • To increase the number of customers Membes obtains via marketing campaigns
  • To launch new features offered by Membes to their key audience
  • To showcase the many benefits of using the Membes system through case studies


  • Zadro created a content marketing matrix with different ideas to be rolled out over the 6-month retainer across enewsletters, blogs and social posts
  • Zadro developed a 3-month enewsletter calendar to plan content in advance
  • Each month Zadro produced monthly blog content based on relevant and trending topics for Associations
  • Zadro drafted two social posts per week and supported with the management of the Managing Director’s LinkedIn page
  • Two enewsletters are drafted and sent out each month to customers – Membes News and Community News
  • Zadro worked with advertorial partners to develop website banner ads, enewsletter ads and double page spreads
  • Zadro interviewed current customers about their experience with implementing Membes AMS and how it is achieving strong results for them for case studies
  • Zadro designs all graphics used across the marketing in accordance to the style guide requirements


  • 18 blogs drafted and published in a 6-month period
  • 8 case studies drafted and published in a 6-month period
  • 18 enewsletters distributed in a 6-month period with an average open rate of 27%
  • A distinct look and feel for the Membes brand that is easily identifiable
Membes Marketing - Zadro Agency
“It has been great working with the Zadro team – their enthusiasm and ideas have really elevated our marketing efforts. We are seeing positive results with increased enquiries since we started actively promoting to social media, sending monthly enewsletters and publishing blogs.”
Jason Morris, Managing Director, Membes