Membes – Marketing, Communications & Design

OBJECTIVES

• To promote Membes Association Management System (AMS) to Associations via multiple channels (digital content, enewsletters, social media and advertising)
• To raise awareness of the benefits of Associations using an AMS to support with the management of their data and other organisational needs
• To increase the number of customers Membes obtains via marketing campaigns
• To launch new features offered by Membes to their key audience
• To showcase the many benefits of using the Membes system through case studies

STRATEGY

• Zadro created a content marketing matrix with different ideas to be rolled out over the 6-month retainer across enewsletters, blogs and social posts
• Zadro developed a 3-month enewsletter calendar to plan content in advance
• Each month Zadro produced monthly blog content based on relevant and trending topics for Associations
• Zadro drafted two social posts per week and supported with the management of the Managing Director’s LinkedIn page
• Two enewsletters are drafted and sent out each month to customers – Membes News and Community News
• Zadro worked with advertorial partners to develop website banner ads, enewsletter ads and double page spreads
• Zadro interviewed current customers about their experience with implementing Membes AMS and how it is achieving strong results for them for case studies
• Zadro designs all graphics used across the marketing in accordance to the style guide requirements

RESULTS

• 18 blogs drafted and published in a 6-month period
• 8 case studies drafted and published in a 6-month period
• 18 enewsletters distributed in a 6-month period with an average open rate of 27%
• A distinct look and feel for the Membes brand that is easily identifiable