Skip to content

Supporting U through the Power of Video

Client:

Settlement Services International (SSI)
SSI-SupportingU-Hero-BKG#e2e2e2

OBJECTIVES

  • To capture and share the valuable insights and collective learnings from the Supporting U Learning Circles
  • To educate the community and organisations that work in the domestic and family violence space of the cultural nuances of migrant communities
  • To generate discussion among community groups
  • To showcase the positive impact of the Supporting U program in supporting vulnerable members of our community
  • To give Supporting U Leaders a platform to share their own and their communities’ stories

STRATEGY

  • Zadro created a series of videos with imagery and music that related to the cultural background of the storyteller
  • Zadro developed an integrated marketing campaign to support the launch of the videos and maximise their impact to raise awareness of the Supporting U project

RESULTS

  • The development of seven videos, view them here
  • The videos were launched at an event held in NSW Parliament House with The Hon Natalie Ward MLC speaking at the event
  • The videos were promoted across SSI’s channels including website, EDMs and social media
  • An information brochure was developed on the video series to be handed out at future events
SSI Logo
““Working with Zadro was highly collaborative and as the project evolved nothing seemed to be too much with the team always responding promptly. The purpose of the videos was understood and the brief was executed brilliantly – we’re thrilled with the result.””
Astrid Perry OAM, Head of Women, Equity and Domestic Violence, SSI