To create a campaign to address the changed marketplace competition i.e. large players who have entered the full production and staging arena.
To promote the custom solutions offered by SRC for those who want a specialised custom service.
To raise the profile of SRC in this category of staging, especially among younger Event Producers.
Strategy:
Zadro developed a campaign to target creative event producers who want to do something different and special; and advocate for the event producer profession.
Zadro developed a campaign brand, which was an extension of the current SRC brand, and artwork for all channels including website, eNewsletters and social media.
Zadro developed videos for use on social media and website.
Zadro developed key messages around SRC’s custom and creative approach, and the resources available to event producers.
Zadro wrote content for website, eNewsletters and social media.
Zadro supported the campaign with industry-media public relations.
Results:
Achieved above average open rates for all eNewsletters.
Strong social media engagement.
High video view rates.
6 pieces of PR coverage achieved with over 100,000 estimated coverage views.
The messaging has been integrated into SRC communications after the campaign to continue to reinforce the message.
To redesign Deanna Varga’s career path and create the balance between her work life and her personal life
To realise the commercial opportunities of her new boutique agency
To bring this vision to life with intrinsic drive and tenacity to ensure a bright and successful business future
Strategy:
Zadro facilitated a COMM*BAT strategic planning session to uncover Deanna’s business objectives for her next career move
To create a savvy, commercially-minded boutique consultancy that excels at unpacking and reframing issues to deliver commercial and revenue generation solutions in tourism, business events, government agencies and the arts
Results:
Naming options for her new consultancy that was relevant to the needs of her potential clients and customers. The name needed to be ‘future proof’. Mayvin Global was chosen because it means a trusted expert in a particular field, who sees to pass timely and relevant knowledge onto others on a global scale
Developed her unique selling proposition and tagline: Expert thinking. Trustworthy experience. Strong connections. Demonstrated results.
Developed Mayvin Global Brand and Style Guide
Developed all marketing collateral across digital, social and print
Developed thought leadership blogs and email marketing communications
To review and provide recommendations for the refreshment of the Cheeky Food Group brand
To increase brand awareness and strengthen market position
To design a marketing strategy to communicate the evolved and fresh product offering
Strategy:
Rebrand to Cheeky Food Events, a new name that better reflects the company’s growth and offering
Design a comprehensive integrated marketing communications strategy articulate key messages, product offering and target markets
Review and refresh all marketing channels
To roll out the new brand and key messages across a full and comprehensive branding project website, digital marketing, proposal documentation, sales collateral and more
Results:
A re-imagined brand, new name and a bright, fun and cheeky visual identity. The new brand visually communicates their position as a market leader while promoting and engaging the company’s cheeky personality and professionalism to consumers at each touch point
Launched a comprehensive website that effectively communicates their refreshed product offering, key messages and oozes the company’s fun brand personality and professional service delivery
Created three tailored proposal documents that effectively portray the company’s unique product offerings, fun and professional service and cheeky brand personality through the seamless integration of written and visual elements
To rename Schizophrenia Fellowship of NSW to better reflect the organisation and its services (all mental illness, not only Schizophrenia)
To consolidate 82 services with different names and brand identities under the one brand architecture
To create a strong and powerful brand that would connect with consumers and carers and support advocacy
To prepare for changes to the National Disability Insurance Scheme (NDIS)
To develop the brand identity, including brand story, name, logo, tagline, vision, mission, key messages, style guide and brand architecture
Strategy:
An extensive, collaborative and considered process was undertaken to define the new direction of One Door, including: Board consultations, stakeholder consultations, staff surveys, facilitated workshops, brainstorming sessions and presentations to management
The organisation’s name was changed to One Door Mental Health and the brand strategically developed to honour the organisation’s history and to take the organisation into the future
Through the process a new direction was established for organisational values, mission and vision, key messages, key focus areas, which led to the creation of a new brand identity
The voices of staff, consumers, carers and advocates were used to create relatable brand ambassadors and ensure integrity
Results:
Successfully renamed and rebranded the Schizophrenia Fellowship of NSW to One Door Mental Health
Engaged all internal stakeholders in the journey to a new brand
A fresh brand reflecting One Door’s offering, positioning and dedication to the future
All new collateral: corporate collateral suite, business cards, report templates, brochures, information sheets, stickers, invitations, posters, flyers, pull up banner, media wall, merchandise
All new digital assets: website design, PowerPoint templates, EDM templates, launch video
