Objectives:
- To redesign Deanna Varga’s career path and create the balance between her work life and her personal life
- To realise the commercial opportunities of her new boutique agency
- To bring this vision to life with intrinsic drive and tenacity to ensure a bright and successful business future
Strategy:
- Zadro facilitated a COMM*BAT strategic planning session to uncover Deanna’s business objectives for her next career move
- To create a savvy, commercially-minded boutique consultancy that excels at unpacking and reframing issues to deliver commercial and revenue generation solutions in tourism, business events, government agencies and the arts
Results:
- Naming options for her new consultancy that was relevant to the needs of her potential clients and customers. The name needed to be ‘future proof’. Mayvin Global was chosen because it means a trusted expert in a particular field, who sees to pass timely and relevant knowledge onto others on a global scale
- Developed her unique selling proposition and tagline: Expert thinking. Trustworthy experience. Strong connections. Demonstrated results.
- Developed Mayvin Global Brand and Style Guide
- Developed all marketing collateral across digital, social and print
- Developed thought leadership blogs and email marketing communications
“Zadro conducted a COMM*BAT session to help establish my new business brand. The outcome was something I never imagined, ‘outside the box’ and beyond expectations. I found the experience enlightening and challenging. It made me ask questions about my business, that I had not considered.”
Deanna Varga, Founder and Director, Mayvin Global
