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Public Relations for a Cause


Australian College of Nursing
Public Relations for a cause


  • To advocate for better support and working conditions for the nursing profession
  • To focus in on finding solutions for violence in the workplace and inadequate PPE access
  • To educate the wider community on the hardships faced by the nursing profession
  • To raise awareness of the diverse and important roles nurses play in our community


  • Zadro developed a series of Public Relations (PR) campaigns utilising media releases, interview pitches, and opinion pieces
  • Zadro leveraged the public profile of the Australian College of Nursing’s CEO, Adjunct Professor Kylie Ward FACN, to target mass media


The below results were achieved from July 2021 – May 2022:

  • Secured 26 interviews for Kylie Ward including ABC Radio, Today Show, Studio10, 2CC, Prime 7, Sky News, Sydney Morning Herald and more
  • Drafted and secured coverage for three opinion pieces
  • Drafted and distributed 5 media releases
  • In total Zadro secured 98 clippings (including interviews) with a total estimate reach of over 67 million people
Public Relations for a cause
“It is a pleasure to work with the Zadro team, they have a keen understanding of the core issues within our industry and proactively track media topics to better guide our strategy. We are thrilled with the results so far and look forward to continuing to champion for the rights of nurses to practice as they are educated to do, as well as raising the profile and impact of the nursing profession across Australia.”
Adjunct Professor Kylie Ward FACN CEO, Australian College of Nursing