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Brand Storytelling

Client:

BUSINESS EVENTS SYDNEY
Business Events Strategy - Zadro Agency

Objectives:

  • Write copy for new marketing collateral as part of a rebrand
  • Update and write new copy for two brochures
  • Produce articles and source images for two mini magazines

Strategy:

  • Understand BESydney’s target audience and business objectives, and update the tone of their written material accordingly
  • Research and use the latest information
  • Structure the information in an easy-to-read manner which appeals to the target audience

Results:

  • Developed fresh and relevant marketing collateral which spoke to BESydney’s audience in a updated tone and in accordance with the client brief