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Australasian Fire and Emergency Services Authorities Council (AFAC)

Client:

AUSTRALASIAN FIRE AND EMERGENCY SERVICES AUTHORITIES COUNCIL (AFAC)
AFAC - Zadro Agency

Objectives

  • To engage and attract delegates and visitors, with a special emphasis on targeting new audiences (non-traditional for the event)
  • To raise awareness of and increase the profile of AFAC19 Conference and Exhibition
  • To maximise media exposure and coverage with effective communication, showcasing research findings and emerging trends in emergency management practice

Strategy

  • Develop and distribute a series of media releases targeted at specific industry verticals in the lead up to the conference, designed to gain interest from a wider audience
  • To maximise media coverage around the AFAC19 Conference and Exhibition and the National Bushfire Outlook press conference for 2019

Results

  • Secured over 270 pieces of media coverage for the AFAC19 Conference and National Bushfire Outlook, with an estimated coverage view of 1.24 million
  • Achieved 52 pieces of television coverage including multiple live weather crosses on Sunrise on Channel 7 on Thursday 29thAugust
  • Obtained exposure for six exhibitors during Sunrise on channel 7 live weather cross segments
  • Secured eight face-to-face interviews for conference speakers and spokespeople across television, radio, print and online media