If a picture paints a thousand words, then a video sells a story! Since its inception, we’ve always known that video is a powerful channel when used correctly in marketing. What started out as a tool that marketers thought expensive and laborious to produce, is now the most valuable piece of content a brand can create and share. Everyone is using video and almost everyone is consuming it. A study by Cisco states that by 2022, online videos will make up more than 82% of all consumer internet traffic.
Video marketing has evolved, most recently the rise of fully immersive user experiences. In 2020, we were strolling through MOMA in the comfort of our own homes and appreciating Picasso, Van Gogh and Warhol works. Improved technology makes brands more accessible, offers wide spread reach and most importantly gives companies a canvas to tell an engaging story.
Video is not only a great way to engage and ignite the emotions of your audience, it builds trust, as well as shows great ROI, encourages social share and can boost conversion and sales.
There are many ways you can package your brand story through video. Depending on your goal, you can use video to demonstrate a product, introduce a corporate vision, share an event snapshot/keynote, use for expert interviews, educate/demonstrate how to do something, give a testimonial or case study or even use it as a fun way to explain a subject that is better suited to an animation. Whatever your purpose ensure you have a clear, strong call to action.
How you deliver your video content is equally important as the story you create. Youtube and Vimeo have been the traditional hosting platforms for video content. As demand for video content grows, so too does the way it can be delivered. Instagram, Facebook and LinkedIn have all adapted to include video products, which have delivered higher engagement than text based content. We even have Tik Tok now as the latest video based platform. Your video content should also be on your website. Use it in relevant blogs, on your social media channels and even incorporate it in your company newsletter.
Feeling inspired? Read Biteable’s Video Marketing Guidelines here and learn how you can develop and sell your story with video.
Check out some of the videos we’ve created for our clients here.