LinkedIn is a powerful resource that enables people to build their personal brand and credibility as a thought leader in their industry. As with all social platforms, there is an ‘art’ to posting on LinkedIn to ensure the level of engagement of posts is maximised.
We wanted to share with you our top eight tips to improve your follows, likes, comments and shares. A high level of engagement can help you expand your network and develop stronger relationships with clients and other professionals in your industry.
Follow these simple tips to be on your way to optimising your LinkedIn profile:
- Make it personal
Passion is infectious (the good kind!). It’s important to share topics that matter to you personally as you will be more knowledgeable about them and it also goes a long way to helping you better connect with your network.
- Be authentic
Don’t be afraid to show your personality, whether it’s a dad joke or an emoji. LinkedIn is a professional platform, however, that doesn’t mean posts need to be boring and rigid. Also avoid trying too hard i.e. using industry jargon that no one really understands!
- Speak from experience
Personal anecdotes add value to the point you’re making and are a great way to build your credibility as a thought leader. The stories you share don’t necessarily have to be professional, they can link to a learning from your personal life e.g. coaching your child’s soccer team.
- Own your industry
Staying up-to-date with the latest news in your industry is important to ensure you’re across the latest trends and challenges. When you come across an interesting article, share it with your audience and provide your opinion on what it means, or comment on the impact it will have on your industry.
- Aim to inspire
Stop and think – why does this matter? How will this benefit my audience? This will ensure you are adding value to the platform and starting conversations that actually matter to your industry.
- Share your story
The story feature on LinkedIn is relatively new to this platform and is a more relaxed option for posting. Use it to share a ‘behind the scenes’ view of a project you’re working on, event you’re attending or share a ‘day in the life of’ experience. Your followers are interested in what you’re doing, so use this tool to show them!
- Celebrate your team
Share pictures of you and your team in the office, on-site or at team bonding activities. If your team wins an award, is successful in a tender or are just plain awesome, be sure to showcase this and acknowledge their hard work!
- Experiment with visual
Be bold with your visuals, whether it’s experimenting with video content or selecting an image to accompany your post. You want to choose something striking so when people are scrolling through their feed it stops them in their tracks – you want it to be “thumb-stopping”!
Try these eight tips on your LinkedIn and see how they increase your personal brand and credibility as a thought leader in your industry.
Have you seen our other blogs on social? Check out Communicate Better on your social channels for more great tips.
Connect with Zadro on LinkedIn!
