The world of AI just got a bit more sophisticated with the ability to now create your own customised GPT!! Check out the openAI Dev Day keynote from the GPT launch to hear more first-hand.
Julian Moore from SMSOnline wrote an interesting piece on the impacts of this development, so rather than reinvent the wheel, we’ve shared snippets of his article published in their newsletter, Associations Insight. Whilst this is directed at Associations, there are learnings for all types of businesses and roles.
Discover what GPT is and how CEOs, membership managers, event managers and those in marketing and communications might use it.
What’s a GPT?
A GPT is like having your own version of ChatGPT – but tailored to your specific requirements. It even contains your own data. It learns from a lot of data, which means you can teach it about your specific topics and needs. Whether it’s crafting specialised articles, responding to unique questions, summarising information in a particular way, or engaging in conversation, a customised GPT can handle it. This customisation feature makes GPTs extremely versatile and valuable.
Here’s a few examples…
Think of custom GPTs as your strategic assistant. It’s not just about crunching numbers; it’s about insights and foresight into your association profession or industry. For example, you can create a custom GPT to analyse market trends and data. It’s an efficient and cost-effective tool that makes executive decision-making sharper and more informed.
For Membership Managers.
Personalised AI apps, or GPTs, can help with member engagement. These tools can automate communication, providing a tailored experience for each member. For example, you can create a GPT-driven chatbot (like a traditional chatbot but on steroids) that provides personalised responses to member enquiries, boosting engagement and reducing response times. No longer will your members have to search through your website to find the answers they need!
For Event Managers.
Planning events? Custom AI models can be your secret weapon. From managing intricate details to offering personalised event experiences, these models are like having an extra pair of hands, dedicated to making every event a success. For example, create a custom GPT to coordinate vendors and schedules, streamline event planning and introduce dynamic, personalised agendas for attendees.
For Marketing and Communications.
AI-driven content creation and customer engagement tools can elevate your marketing game. These GPTs offer a blend of creativity and efficiency, ensuring your message always hits the mark. For example, uses a customer GPT to generate targeted content campaigns, adapting to member interests and behaviours.
Read the full article by Julian Moore – CLICK HERE.