Association 30th Anniversary Campaign

Objectives:

  • Create a 30th anniversary logo that represents the association’s brand values and complements the existing logo look and feel
  • Launch the logo to market to raise awareness of the milestone event

Strategy:

  • Implement the 30th anniversary logo across the association’s marketing channels including social media, website, email newsletters and invitations to the penultimate celebration dinner
  • Integrate the campaign across the marketing communications of the association
  • Raise awareness of ATMS and the 30th anniversary year
  • Drive ticket sales for the 30th anniversary celebration dinner

Results:

  • Developed a logo to support ATMS in their 30th year
  • Executed the logo across the marketing channels: Wise N Well newsletter, Friends of ATMS newsletter, TV advertisement, Facebook, Twitter, marketing collateral and website

Business Events Sydney Brand Story

Objectives:

  • Write copy for new marketing collateral as part of a rebrand
  • Update and write new copy for two brochures
  • Produce articles and source images for two mini magazines

Strategy:

  • Understand BESydney’s target audience and business objectives, and update the tone of their written material accordingly
  • Research and use the latest information
  • Structure the information in an easy-to-read manner which appeals to the target audience

Results:

  • Developed fresh and relevant marketing collateral which spoke to BESydney’s audience in a updated tone and in accordance with the client brief