Create a 30th anniversary logo that represents the association’s brand values and complements the existing logo look and feel
Launch the logo to market to raise awareness of the milestone event
Strategy:
Implement the 30th anniversary logo across the association’s marketing channels including social media, website, email newsletters and invitations to the penultimate celebration dinner
Integrate the campaign across the marketing communications of the association
Raise awareness of ATMS and the 30th anniversary year
Drive ticket sales for the 30th anniversary celebration dinner
Results:
Developed a logo to support ATMS in their 30th year
Executed the logo across the marketing channels: Wise N Well newsletter, Friends of ATMS newsletter, TV advertisement, Facebook, Twitter, marketing collateral and website