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Team

FELICITY ZADRO

FOUNDER AND MANAGING DIRECTOR

BA Social Sciences (Journalism)
MA Communications Management

A strategic and passionate communicator, Felicity Zadro founded Zadro in 2007, inspired help support the growth and development of companies through excellent communications.

With her extensive education and experience, Felicity brings a unique approach to communications and to date has worked with over 400 companies. Her training in sociology and anthropology, love of strategy, experience in leading numerous market research projects, training in change management and leadership, combined with her business acumen, allows Felicity to broaden the standard scope of communications practice.

Felicity believes a strong strategic approach is the key to all communication. In 2009, Felicity designed and launched Zadro’s very own strategic communications planning tool COMM*BATTM which has inspired over 150 businesses and organisations to articulate their offering and communications and put them on the road to success.

Felicity often leads the creative campaigns of Zadro, and has ghost written millions of words for clients. She believes in the value of integrity of communications design getting the internal team on board with new ideas, as much as new clients.

In 2017, Felicity was nominated as one of the most influential female entrepreneurs by a panel of business leaders organised through Fairfax and was named Communications Entrepreneur of the Year by CV Magazine.

In 2019, Felicity was named an Unsung Hero by the Events and Exhibition Association of Australasia, recognising her contribution to the industry. Felicity has held positions on Boards, has written widely on a variety of communication and business topics, and has been a keynote speaker at conferences both in Australia and internationally.

Felicity has worked with Westpac Banking Group, Encore Event Technologies, NSW Tourism Awards, Sydney Convention and Exhibition Centre, Dockside Group, VMware APJ, Ricoh Australia, HP, Haycom, ICC Sydney, Tourism NZ, Business Events Sydney, Tourism Australia, and many more.

MARLISE BEASLEY

GENERAL MANAGER / ACCOUNT DIRECTOR

Bachelor of Business (Marketing)
ISP Diploma in Promotional Marketing, APMA

Marlise’s role is the sweet spot where her career in marketing, communications and account management, meets her career in (and personal passion for) organisation, structure and the big picture.

A seasoned and dedicated marketing professional, Marlise is passionate about providing superior client service, making the client’s life easier and achieving results. Working closely with her clients, Marlise immerses herself in their brand and business to develop a deep understanding of everything it represents and to ensure effective strategic communications can be delivered. Marlise takes great pride in everything she puts her name to, as it is her own brand.

A huge fan of organisation, processes and efficiency – for both her clients and internally at Zadro – Marlise can successfully project manage multiple tasks, teams and stakeholders; meeting deadlines and adapting to the dynamic business environment.

With a strong agency side career servicing high profile B2B and B2C clients across different industries including NFP, QSR, FMCG and Associations, Marlise is well-versed in the agency requirements of some of the world’s biggest brands, delivering projects on time and on budget.

Whilst a marketer at heart, the people of an organisation are a passion. Marlise initiated and leads the Zadro Culture & Wellbeing program inspired in part by Richard Branson’s quote: “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.”

Marlise has worked with ASUM, Sydney Showground, Staging Rentals & Construction, Scouts NSW, Parkview, One Door Mental Health, AIFST, Tourism Accommodation Australia, Innovative, Raine & Horne, Settlement Services International, Western Sydney Business Connection, McDonald’s (Australia, New Zealand, Korea), Eveready, Coca-Cola, Event Cinemas, and many more.

DEBBIE BRADLEY

GROUP ACCOUNT DIRECTOR

BA (Hons) Marketing

Debbie is a true strategist, always willing to stretch the boundaries, create new ideas and focus in on ‘how’ communications can really connect audiences to businesses in tactical and creative ways. She is a ‘get the job done no matter what’ type of worker and really values people who work hard like she does.

Formally trained in marketing, (a long time ago), Debbie has since transitioned and developed a love for integrated communications with a special expertise in working across owned, earned and paid media. Debbie is an expert in marketing communications planning andimplementation that is results-focused.

Debbie has worked extensively with clients across B2C, B2B and B2M (Member) supporting CEOs on projects ranging from Public Relations, digital marketing, and advocacy, to membership engagement and social media. Her experience and leadership skills have supported Zadro to become an award-winning agency.

Debbie has worked with Nestlé Australia, Purina Australia, de Groots Media (Best Restaurants), GlaxoSmithKline (GSK), Australian Traditional Medicine Society (ATMS), AuSAE, Fair Go Finance, Westpac, The Star Sydney, Council of Small Business Organisations Australia (COSBOA), KOJO, Girl Guides NSW, ACT & NT, Australian Dental Association, Northgate Vehicle Hire (UK), ICC Sydney, and many more.

JESSICA KAUFFMAN

SENIOR ACCOUNT MANAGER

Bachelor of Journalism
BA of English Literature and Linguistics

Jessica has had an accelerated career as a result of her ‘give-it-a-go’ attitude; she is never afraid to try new things, learn from her peers and always strives to deliver her best on every task.

Jessica loves variety and has extensive experience across all facets of communications, marketing and PR. Jessica is also Zadro’s resident social media expert, able to create and implement tailored social media strategies that increase audience engagement and growth.

Jessica has worked across both B2B and B2C clients and campaigns, to engage media, stakeholders, delegates, members and consumers, and has a proven track record of meeting KPIs from increasing engagement, to securing media interviews and broadcast coverage.

Jessica’s ability to adapt, problem solve and communicate, means she can tackle any obstacle she faces, all with a smile and a loud contagious laugh. Her attention to detail, attitude and drive for excellence means she will always strive to deliver her best for her clients and the Zadro team.

Jessica has worked with Australian Traditional-Medicine Society (ATMS), Natural Medicine Week, Doltone House, Council of Small Business Organisations Australia (COSBOA), Get Global, Austage Events, Fair Go Finance, National Credit Providers Association (NCPA), Opmetrix, Canterbury Bankstown Council, Hannover Fairs (CEBIT, CeMAT, AFAC), AIME, and many more.

OAKLEY GRIOLI

Senior Account Executive

Bachelor of Communication (Public Communication)

Oakley is a driven communication professional, thriving off the pressure and diverse nature of the industry. She believes in experimenting with different communication tools to ensure businesses stand out in the crowded marketplace.

She is passionate about sharing her client’s key messages, as well as listening to changing market needs and adapting tactics where necessary.

Oakley has worked agency-side in marketing and PR across a variety of sectors including associations, not-for-profits, retail and technology. Oakley has worked with both B2B and B2C clients, delivering high quality results that achieve client goals through media relations, and customer and stakeholder engagement.

Oakley has worked with AuSAE, Genesys, Girl Guides NSW, ACT and NT, Jabra, Owlet, LogMeIn, HUSSH and Italian Wine + Food Festival, and many more. 

Zadro Agency - Elizabeth Williams

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ELIZABETH WILLIAMS

SENIOR PROJECT MANAGER

Post Grad Dip in Marketing (Consumer Behaviour)
AdvDip Marketing

Elizabeth loves a communications challenge. The more complex the program, the more diverse the audience, and the more challenging the subject matter, the better! She even enjoys rebuilding underperforming marketing and communications programs that come to us for help.

Elizabeth comes from a background in experiential and activations, but her skills range across a broad spectrum of techniques including full message and offer design, consumer and trade promotions, employer branding, digital, social and SEO, shopper marketing and strategic communications.

Elizabeth is a former agency owner, with extensive experience working with small start-ups to multi-million dollar accounts, and holding ultimate accountability for B2B and B2C campaigns from pitch, through strategy, to execution and evaluation. Elizabeth’s strength is in building tangible revenue streams for clients, and growing or strengthening their organisations from within.

Elizabeth has worked with City of Canterbury Bankstown, Penrith City Council, Hannover Fairs, Genesys, Tourism NT, Canon, American Express, Optus, Austar, Fitness First, Save The Children, ACP, Diageo, JCDecaux and Sanofi Aventis, and many more.

MELLANIE WULF

CREATIVE DIRECTOR

BA Communication Design

Mellanie is a design master with a background in traditional advertising. She has experience across both B2B and B2C clients within retail, sports, associations, government, technology and tourism sectors and more. 

A secret love of animation and branding drives Mellanie to constantly learn and hone her creative skills. Mellanie loves seeing concepts come to life, ensuring they deliver results. With a natural eye for design and detail, she determines the creative vision of a brand or project and ensures the messaging and visuals are on point.

Taking a strategic approach to her work, Mellanie consistently brings balance and creativity to projects to ensure they are always on brief. Mellanie’s passion is using good design to transform complex ideas and information, making it more meaningful and intelligible. Managing the creative process of the agency, she inspires and encourages the team’s creativity, with a focus on collaboration from the start. Mellanie has produced creative work that spans from advertising campaigns to corporate communications, including website, videos and more.

Mellanie has worked with the Brisbane Truck Show, IPWEA, Parkview, TABMA, ASUM, COSBOA, NSW Treasury, Scouts NSW, Girl Guides NSW, ACT & NT, Moonacres, The Royal Australian and New Zealand College of Radiologists,  Raine & Horne, Tourism NT, SOPA (Sydney Olympic park Authority), The Cowboys (NRL team), and many more.

Zadro Agency - Jenny Speis

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JENNY SPEIS

FINANCE & ADMINISTRATION MANAGER

Jenny’s financial knowledge, skills and experience ensure Zadro is managed accordingly and clients are looked after.

Having worked within marketing and creative agencies previously, Jenny’s knowledge of the industry, combined with her dedication, make her a valuable asset to the Zadro team.