our
Team
FELICITY ZADRO
FOUNDER AND MANAGING DIRECTOR
BA Social Sciences (Journalism)
MA Communications Management
A strategic and passionate communicator, Felicity Zadro founded Zadro in 2007, inspired to help support the growth and development of companies through excellent communications.
With her extensive education and experience, Felicity brings a unique approach to communications and to date has worked with over 450 companies. Her training in sociology and anthropology, love of strategy, training in change management and leadership, combined with her business acumen, allows Felicity to broaden the standard scope of communications practice.
Felicity believes a strong strategic approach is the key to all communication. In 2009, Felicity designed and launched Zadro’s very own strategic communications planning tool COMM*BATTM which has inspired over 150 businesses and organisations to articulate their offering and communications and put them on the road to success.
Felicity often leads the creative campaigns of Zadro, and has ghost written millions of words for clients. She believes in the value of integrity of communications design getting the internal team on board with new ideas, as much as new clients.
In 2017, Felicity was nominated as one of the most influential female entrepreneurs by a panel of business leaders organised through Fairfax and was named Communications Entrepreneur of the Year by CV Magazine.
In 2019, Felicity was named an Unsung Hero by the Events and Exhibition Association of Australasia, recognising her contribution to the industry.
Felicity has held positions on Boards, supports CEOs in their leadership journeys, has written widely on a variety of communication and business topics, and has been a keynote speaker at conferences both in Australia and internationally.
MARLISE BEASLEY
GENERAL MANAGER / ACCOUNT DIRECTOR
Bachelor of Business (Marketing)
ISP Diploma in Promotional Marketing, APMA
Marlise’s role is the sweet spot where her career in marketing, communications and account management, meets her career in (and personal passion for) organisation, structure and the big picture.
A seasoned and dedicated marketing professional, Marlise is passionate about providing superior client service, making the client’s life easier and achieving results. Working closely with her clients, Marlise immerses herself in their brand and business to develop a deep understanding of everything it represents and to ensure effective strategic communications can be delivered. Marlise takes great pride in everything she puts her name to, as if it is her own brand.
A huge fan of organisation, processes and efficiency – for both her clients and internally at Zadro – Marlise can successfully project manage multiple tasks, teams and stakeholders; meeting deadlines and adapting to the dynamic business environment.
With a strong agency-side career servicing high profile B2B and B2C clients across industries including NFP, Associations, government, FMCG and QSR, Marlise is well-versed in the agency requirements of some of the world’s biggest brands, delivering projects on time and on budget.
Whilst a marketer at heart, the people of an organisation are a passion. Marlise is inspired by Richard Branson’s quote: “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.”
Marlise has worked with the Australian Turf Club, South Eastern Sydney Local Health District, ASUM, Heavy Vehicle Industry Association, COSBOA, Settlement Services International, RANZCR, Moonacres, Sports Integrity Australia, Scouts NSW, Sydney Showground, One Door Mental Health, Raine & Horne, Western Sydney Business Connection, McDonald’s (Australia, New Zealand, Korea), Eveready, Coca-Cola, Event Cinemas, and many more.
DEBBIE BRADLEY
GROUP ACCOUNT DIRECTOR
BA (Hons) Marketing
Debbie is a true strategist, always willing to stretch the boundaries, create new ideas and focus in on ‘how’ communications can really connect audiences to businesses in tactical and creative ways. She is a ‘get the job done no matter what’ type of worker and really values people who work hard like she does.
Formally trained in marketing (a long time ago), Debbie has since transitioned and developed a love for integrated communications with a special expertise in working across owned, earned and paid media. Debbie is an expert in marketing communications planning and implementation that is results-focused.
Debbie has worked extensively with clients across B2C, B2B and B2M (Member), supporting CEOs on projects ranging from public relations, digital marketing, and advocacy, to membership engagement and social media. Her experience and leadership skills have supported Zadro to become an award-winning agency.
Debbie has worked with the Australian Traditional-Medicine Society (ATMS), Membes, Council of Small Business Organisations Australia (COSBOA), TABMA Australia, The Calyx – The Royal Botanic Garden Sydney, AuSAE, ICC Sydney, Westpac, KOJO, Girl Guides NSW, ACT & NT, Australian Dental Association, The Star Sydney, Northgate Vehicle Hire (UK), Nestlé Australia, Purina Australia, GlaxoSmithKline (GSK), and many more.
JESSICA KAUFFMAN
SENIOR ACCOUNT MANAGER
Bachelor of Journalism
BA of English Literature and Linguistics
Jessica has had an accelerated career as a result of her ‘give-it-a-go’ attitude; she is never afraid to try new things, learn from her peers and always strives to deliver her best on every task.
Jessica loves variety and has extensive experience across all facets of communications, marketing and PR. Jessica is also Zadro’s resident social media expert, able to create and implement tailored social media strategies that increase audience engagement and growth.
Jessica has worked across both B2B and B2C clients and campaigns, to engage media, stakeholders, delegates, members and consumers, and has a proven track record of meeting KPIs from increasing engagement, to securing media interviews and broadcast coverage.
Jessica’s ability to adapt, problem solve and communicate, means she can tackle any obstacle she faces, all with a smile and a loud contagious laugh. Her attention to detail, attitude and drive for excellence means she will always strive to deliver her best for her clients and the Zadro team.
Jessica has worked with Australian Traditional-Medicine Society (ATMS), Natural Medicine Week, Doltone House, Council of Small Business Organisations Australia (COSBOA), AIME, Get Local, AV1, Sprintr, Opmetrix, Canterbury Bankstown Council, Hannover Fairs (CEBIT, CeMAT, AFAC), Osteopathy Australia, Financial Planning Standards Board, Australian College of Nursing, and many more.
OAKLEY GRIOLI
Account Manager
Bachelor of Communication (Public Communication)
Oakley is a driven communications professional, thriving off the pressure and diverse nature of the industry. She believes in experimenting with different communication tools to ensure businesses stand out in the crowded marketplace.
She is passionate about sharing her clients’ key messages, as well as listening to changing market needs and adapting tactics where necessary.
Oakley has worked agency-side in marketing and public relations (PR) across a variety of sectors including associations, not-for-profits, business events and technology. Oakley has worked with both B2B and B2C clients, delivering high quality results that achieve client goals through media relations, and customer and stakeholder engagement.
Oakley has worked with the Australian Traditional-Medicine Society (ATMS), Natural Medicine Week, Australian Podiatry Association (APodA), EEAA, TABMA Australia, Membes, Hannover Fairs Australia (AFAC), Owlet, Settlement Services International (SSI), Australian College of Nursing, Webroot, and many more.
Kiah Frankel
Account Manager
Bachelor of Media (Communications and Journalism)
Bachelor of International Studies
Throughout her career, Kiah has gained considerable experience in several communication, marketing, and publishing roles across the Not-For-Profit, public, and private sectors. Kiah’s breadth of experience in delivering impactful communications to audiences across several industries, including female empowerment, construction, and financial services, is an integral piece to her diverse offering as an enthusiastic, adaptable, and creative communication professional.
To Kiah, adopting the client’s voice is everything. She lives by finding and continually evolving a client’s voice to effectively connect with the target audience. This tried and tested approach has delivered real and tangible results for clients in increased brand awareness, reach, and engagement. She has achieved upwards of 700% increases in these metrics for previous clients and is dedicated to upholding this standard with everyone she works with.
Complementing Kiah’s results-driven approach is her love for design. As a self-taught visual designer, Kiah is passionate about executing integrated campaigns that are as aesthetic as they are strategic. She believes visual vibe can make or break client’s impact and always considers colour, font, and shape in everything she works on.
Kiah has worked with Girl Guides NSW, ACT & NT, Australian Traditional-Medicine Society (ATMS), Australian Podiatry Association (APodA), National Timber and Hardware Association (NTHA), Australian Reinsurance Pool Corporation, Richard Crookes Constructions, and many more.
ELIZABETH WILLIAMS
SENIOR PROJECT MANAGER
Post Grad Dip in Marketing (Consumer Behaviour)
AdvDip Marketing
Elizabeth loves a communications challenge. The more complex the program, the more diverse the audience, and the more challenging the subject matter, the better! She even enjoys rebuilding underperforming marketing and communications programs that come to us for help.
Elizabeth comes from a background in experiential and activations, but her skills range across a broad spectrum of techniques including full message and offer design, consumer and trade promotions, employer branding, digital, social and SEO, shopper marketing and strategic communications.
Elizabeth is a former agency owner, with extensive experience working with small start-ups to multi-million dollar accounts, and holding ultimate accountability for B2B and B2C campaigns from pitch, through strategy, to execution and evaluation. Elizabeth’s strength is in building tangible revenue streams for clients, and growing or strengthening their organisations from within.
Elizabeth has worked with City of Canterbury Bankstown, Penrith City Council, Hannover Fairs, Genesys, Tourism NT, Canon, American Express, Optus, Austar, Fitness First, Save The Children, ACP, Diageo, JCDecaux and Sanofi Aventis, and many more.
MELLANIE WULF
CREATIVE DIRECTOR
BA Communication Design
Mellanie is a design master with a background in traditional advertising. She has experience across both B2B and B2C clients within retail, sports, associations, government, technology, tourism and more.
A secret love of animation and branding drives Mellanie to constantly learn and hone her creative skills. Mellanie loves seeing concepts come to life, ensuring they deliver results. With a natural eye for design and detail, she determines the creative vision of a brand or project and ensures the messaging and visuals are on point.
Taking a strategic approach to her work, Mellanie consistently brings balance and creativity to projects to ensure they are always on brief. Mellanie’s passion is using good design to transform complex ideas and information, making it more meaningful and intelligible. Managing the creative process of the agency, she inspires and encourages the team’s creativity, with a focus on collaboration from the start. Mellanie has produced creative work that spans from advertising campaigns to corporate communications, including website, videos and more.
Mellanie has worked with Moonacres, Financial Planning Services Board, The Australian Traditional-Medicine Society (ATMS), Membes, Brisbane Truck Show, IPWEA, Council of Small Business Organisations Australia (COSBOA), Australasian Society For Ultrasound In Medicine (ASUM), Girl Guides NSW, ACT & NT, The Royal Australian and New Zealand College of Radiologists (RANZCR), Parkview, and many more.
KIRSTY THOMPSON
Senior Project Manager
BA Communication & Cultural Studies
Kirsty has built her career on helping creative entrepreneurs and businesses to ideate, create and manage their brands.
A deeply held belief that strategic planning is the foundation of any successful business, she helps clients connect with their ideal audiences and achieve their goals.
Her passion is to help brands create holistic identities and communication strategies that take into account the aspirations and realities of the people leading and running the business, as well as the realities of the world we live in.
With a keen eye for voice, visuals, and meticulous messaging, she knows how to keep a brand relevant, consistent, and authentic. (And alliterative whenever possible).
Kirsty has worked with Penrith City Council Children’s Services, Australian College of Nursing, APPEA, not for profits, social network developers, sustainable agriculture farmers, online educators, coworking retreat idealists and wealth coaches.
Amy Howard
Senior Designer
AdvDip Graphic Design
Amy is a seasoned senior creative, who has led many integrated campaigns including branding, marketing, digital and printelements.
An in-demand professional, Amy is a contractor who has worked with Zadro as an extension of the team for many years.
Amy has worked with The Parks Community Network, City of Canterbury Bankstown, Girl Guides NSW, ACT & NT, ASUM, Natural Medicine Week, Australian Podiatry Association (APodA), Osteopathy Australia and many more.
ALEXANDRA HARRISON
EXECUTIVE & TEAM ASSISTANT
Bachelor of Arts (Humanities and Social Science)
Ali is a highly driven Executive Assistant with over 15 years’ experience in fast-paced FMCG, financial and retail industries in Australia, UK and Singapore. Ali is passionate about providing superior customer service, organisation and making everyone’s life easier. Her excellent communication skills, problem solving abilities and attention to detail, along with her ‘can do’ attitude makes her a valuable asset to the Zadro team.