Objectives

• To develop a go-to-market campaign to support the launch of Find Aged Care in Australia (Pilot program in the ACT)
• To provide ongoing strategic communications support to deliver key messages to audiences
• To support the development of strong relationships with partners and media

Strategy

• Zadro conducted strategic communications planning: COMM*BAT^TM to establish a 6-month launch engagement plan
• Zadro developed creative concepts to leverage the ‘perfect match’ concept for launch
• Zadro developed key messages for different audiences
• An ongoing content calendar was developed for post-launch communications
• Zadro established a brand kit in Canva and set up graphics templates

Results

• A teaser campaign was used to generate excitement in the lead up to launch
• A complete suite of marketing materials was created
• Find Aged Care was launched via owned marketing channels – website, email marketing, social media, direct marketing
• New social media channels were established and managed
• A series of blogs were written to provide informative content for all audiences
• Videos were developed to support and extend the blog content
• Email newsletter templates were developed to deliver on brand information to the database
• The client is able to use Canva to create social media posts, email newsletter graphics and other visual assets

Objectives

• To educate Scouts NSW’s internal and external stakeholders about youth safety
• To raise awareness of the best practice in safeguarding youth among the Scouting community
• To communicate the Scouts NSW safeguarding commitment statement
• To raise awareness of Scouts NSW’s safeguarding initiatives and policies

Strategy

• Zadro held a strategy session, conducted a survey and conducted interviews with various stakeholders of Scouts NSW to ensure a highly consultative approach
• Zadro devised a creative communications campaign, device and brand to connect with the stakeholder groups
• Zadro developed a framework for implementation with strategies across multiple channels
• Zadro developed a communications and marketing strategy and implementation plan

Results

• Zadro developed the project brand – Know It. Live It. Log It. Safe fun for All – to strategically deliver the education messages of the project
• Zadro developed a suite of printed and digital assets to deliver the messages of the project across all channels, which can be used ongoingly
• Videos were produced to communicate the education project to youth audiences and to adult audiences involved in Scouts NSW
• Positive feedback was received from the NSW Office of the Children’s Guardian about the projects’ ability to address and achieve Child Safe Standards
• Scouts NSW were invited by the NSW Office of the Children’s Guardian to speak at a forum as a leader in the youth protection space and regarded as industry best in this area

Objectives

Zadro has worked with ASUM since 2017 across more than 25 individual projects, ranging from COMM*BAT^TM strategy sessions through to smaller design tasks.

• To help ASUM achieve strategic business goals
• To reinforce and build ASUM’s positioning as Australasia’s leading choice for ultrasound industry professionals
• To develop a strategic approach to communications around the organisation and annual conference
• To develop consistent and cost-effective marketing and content plans encompassing all channels including website, email marketing and social media

Strategy

• Zadro has conducted several COMM*BAT^TM strategy sessions to develop marketing and content plans for the organisation and annual conference
• Brand refinement, expansion and new brand development has helped to create a consistent and powerful brand resulting in strong brand presence
• Zadro has conducted surveys to gain insights into ASUM audiences to inform strategy
• A communications strategy was developed to manage a significant change in product offering
• Strategic communications plans have been developed for the ASUM annual conference to build awareness of the event and attract delegates
• Zadro’s training product, Zadro University (ZU), has been used to upskill and empower the internal ASUM team to successfully execute their marketing and communications

Results

• The long-term relationship has enabled Zadro to develop a deep understanding of ASUM and its team, and subsequently work successfully as an extension of the organisation and as a trusted marketing communications advisor
• The design and brand work has created a strong brand presence reinforcing ASUM as Australasia’s leading choice for ultrasound industry professionals
• Insights from audience surveys have been used to guide business decisions as well as communications
• Clear marketing and content plans developed by Zadro have been able to be executed successfully by the internal ASUM team
• Zadro has delivered many professional and attractive pieces of collateral including three annual reports, thank you cards, pull up banners and infographics
• Zadro and ASUM’s relationship continues to develop and grow to achieve ASUM’s goals and objectives

Objectives

• To create an overarching brand strategy for the business to expand its products/offerings
• To position the farm as integral to all other products and services
• To relaunch the Kitchen along with its pop up restaurant
• To launch a cooking school, offering classes onsite with local chefs/cooks
• To create and engage a community, who are equally as passionate about sustainable produce, its source and most importantly sharing it
• To partner with local suppliers to help raise the profile of the Southern Highlands/Robertson as a food destination

Strategy

• Zadro created an integrated marketing plan for Moonacres Group to develop, implement and grow the products of their business.
• Moonacres was launched via moonacres.com.au, promoting the Farm, Kitchen and Restaurant, along with targeted eNewsletters, social media, press releases and local media support and events collaborating with other local suppliers.

Results

• Successfully launched the Farm, Kitchen and Restaurant as individual products of the Moonacres Group.
• Assisted with building product awareness in the local market through press release and media relationships.
• Marketed two summer restaurant pop ups, Jimmy Nardello, along with partnering with other local suppliers to host events that showcase local produce.
• Built an online community on Facebook and Instagram, as well as subscribers via the eNewsletter.

Background 

The Australian Finance Industry Association (AFIA) host an annual Conference bringing together members of the finance community to inspire, empower and connect the industry. In 2019, the annual event was themed around restoring trust, rebuilding confidence and redefining culture. Zadro have been appointed for two years to provide digital and social marketing, PR and stakeholder management.  

Scope of Works 

• Promote the AFIA Conference, including all sessions and speakers, to members, prospects and relevant stakeholders 
• Communicate the benefits of attending the AFIA Conference to help secure attendance 
• Provide social media support on Twitter and LinkedIn prior to and live from the event 
• Conduct on-site communications and stakeholder management support to the AFIA team  
• Supply post-event content to engage speakers, partners, attendees and the wider AFIA audience 

Strategy 

• Zadro supported AFIA in creating a short-blast strategic marketing campaign to engage speakers, members, prospects, exhibitors and partners 
• The AFIA Conference was promoted via EDMs, social media and media relations  
• Zadro attended the AFIA Conference to execute live social media and to produce content to utilise on LinkedIn and the website post-event 
• Zadro assisted with senior support on-site to support engagement with speakers, partners and delegates. 

Results 

• Marketing activities resulted in more than 250 people attending the AFIA Conference each year, and an increase in social media reach and engagement during and after the event.