It’s not just the reputation and profile of your business you need to think about. Building a personal brand and the profile of key leaders and staff is more important than ever.

When you’re the face of a business, your ability to build your own profile and create a lasting impression and personal connection with customers is what will set you apart from your competitors.

The tools are out there – social media, video, media appearances, guest articles, blogs, radio interviews, podcasts – now let’s work together to figure out how you can best harness them and make them work for you.