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Strategy

INSIGHTS RESEARCH

To build a strong customer retention and acquisition strategy, and to understand the current state of your organisation, you need to start by hearing from your stakeholders, staff and existing customers.

There are several ways to get insights into businesses and Zadro helps you choose the right tools – and ask the right questions – to determine the what, who, why and how. Our team can deliver an end-to-end process from engagement to strategy development, including:

  • Client / staff / stakeholder surveys
  • Interviews
  • Analysis
  • Results reporting
  • Strategy
  • Closing the loop

COMM*BAT™

It’s time to rally the troops and review your battle plan.

COMM*BAT™ is a facilitated strategy session designed to establish your business or event’s direction and unique offering.

During COMM*BAT™, we work with you and your team to map out a strategic communications plan and establish the foundation of all your business activities, we then provide you with the tools for a fully-integrated, in-depth approach for your business.

With COMM*BAT™ you can get:

  • A powerful session to unite the team’s focus (half or full day)
  • A clear description of your unique mission, values and culture
  • Brand strategy
  • Key messages and points of difference
  • Marketing strategy
  • PR strategy
  • Social media strategy
  • A direction and working plan for your team

INTERNAL MARKETING

Your organisational culture is at the heart of your business success.

A carefully considered internal communications strategy can effectively design, change and manage your culture to improve your bottom line. Zadro can provide a strategic plan tailored to your business to assist in the management, retention and development of employees, articulate your values, mission statement, staff engagement and employer brand.

We analyse your organisational culture, show you how best to realise your vision and advise where improvements in processes can best help you achieve your goals.

STAKEHOLDER RELATIONS

Stakeholder relations is often an afterthought, but it’s so crucial to get this right.

Align with the right stakeholders to ensure your business is positioned to take advantage of growth opportunities, add your voice to the chorus – and respond in times of crises. At Zadro, we help you to develop stakeholder relationships at all levels; building networks and building trust.

Whether you need to connect with associations, industry, Government, key partners, suppliers and more, Zadro can give you a plan to identify, prioritise and connect with your stakeholders, work with them to set outcome goals, and build positive relationships.

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PERSONAL PROFILES

It’s not just the reputation and profile of your business you need to think about. Building a personal brand and the profile of key leaders and staff is more important than ever.

When you’re the face of a business, your ability to build your own profile and create a lasting impression and personal connection with customers is what will set you apart from your competitors.

The tools are out there – social media, video, media appearances, guest articles, blogs, radio interviews, podcasts – now let’s work together to figure out how you can best harness them and make them work for you.

GOVERNMENT RELATIONS

If your business depends on Government regulations, it’s vital that your voice can be heard.

You also need to know and understand the ever-changing Government policies, regulations and legislation that impacts your organisation, industry and customers.

At Zadro, we take a considered and expert approach to Government relations, including:

  • Stakeholder mapping
  • Research
  • Developing Government PR strategies
  • Preparing your team for meetings with Government representatives
  • Communicating with your members and customers
  • Monitoring changes

MEDIA RELATIONS

PR and media liaison in the 21st Century is about building relationships to maximise the coverage of your events or business.

Having worked across B2B and B2C media relations, we aren’t scared to get you noticed. We use media relations to help you to establish open and effective two-way relationships with your audience, and to create and manage a positive image to drive credibility and influence.

Zadro can deliver on your media KPIs and maximise the media engagement through:

  • Developing a PR strategy
  • Creating media releases
  • Inviting and hosting media at events
  • Managing press conferences
  • Coordinating interview opportunities
  • Pitching angles
  • Negotiating media agreements and partnerships

EVENT PR

Event marketing and PR is in our blood, and we have a proven success record in delivering on KPIs and objectives.

Zadro kicks off every event with a comprehensive, engaging and inspiring strategic planning session – identifying the event goals, outcomes and strategy, to ensure a strong direction and consensus amongst all stakeholders.

Getting your strategy right will help you achieve optimal results and save you lots of time, money and hassles down the track.

Zadro can maximise media engagement for your event through:

  • Developing a PR strategy
  • Creating media releases
  • Inviting and hosting media
  • Managing press conferences
  • Coordinating interview opportunities
  • Pitching angles
  • Negotiating media agreements and partnerships

marketing

CONTENT MARKETING

Compelling content is the foundation for any successful go-to-market strategy.

Consumers today are bombarded with more messages and advertisements than ever before – content marketing has the capacity to resonate more powerfully with your customers because it’s carefully tailored to their needs and interests. It’s a way of conveying your brand’s personality.

Just a few of Zadro’s content marketing capabilities include:

  • Integrated content strategy
  • Content audits
  • Customer insights and market research
  • Content creation and distribution, including:
  • Blogs
  • Infographics
  • Articles or editorials
  • Case studies
  • Social media content including images
  • Email marketing
  • Thought leadership pieces
  • White papers
  • Videos

DIGITAL AND SOCIAL

How do you stay on top of the ever-changing digital landscapes? It’s time to connect with your world. Zadro can help you make sense of the digital and social media environment and choose the right strategies, tools, content and platforms for you to interact with your target audiences and meet your objectives successfully.

We design your digital strategy and communications using proven tools and an integrated approach to streamline digital operations for the most effective outcomes.

Zadro can deliver your:

  • Social and digital media strategy
  • Social and digital content creation and publication
  • Reporting, metrics and analytics
  • Social and digital advertising
  • Website development and build
  • E-marketing
  • SEM and SEO

WEBSITES

In just 0.05 seconds, the blink of an eye, a user has formed an opinion on your business. So we want to make sure you’re putting your best foot forward. Your website is your business identity – your interactive business card. As the main driver of information, content, leads, and brand, it’s vital to maintain and update your website.

With in-house designers and experienced website copywriters, Zadro offers a complete round-house into your website, from research into your current state, to redesigning and reinvigorating your identity. We can also improve your SEO and SEM with fresh content and keywords.

Whether you’re after a refresh or a complete redesign, Zadro will get your website back into the fast lane.

COPYWRITING

Copywriting is an art and we have it down to a fine art.

It’s more than just putting your thoughts into words – copywriting is also about speaking the right language, incorporating your key messages in a way that makes them resonate, and starting the conversations you want to have with your staff, stakeholders and customers.

Our team LOVES writing and finding the right way to tell your story. We can write copy for anything including:

  • Advertising and campaigns
  • Brochures, collateral and publications
  • Proposals
  • Journals/Magazines/Newsletters
  • Annual reports
  • EDMs
  • Social campaigns
  • Websites
  • And more

Awards

Once upon a time there was this business that put on an amazing event. Everyone who attended talked about how wonderful it was, so the business decided to enter the event for an award. They gathered their photos and information and packaged it all up but when the finalists were announced their event wasn’t on the list. So, what went wrong?

Winning an award can have a significant impact on your business; attracting recognition and new business. But having the best event, communications campaign, or product doesn’t guarantee you a place among the finalists.

How you compose your award submission is the key to determining if you make the cut. The team at Zadro are the experts in developing a compelling, professional and winning submission via our tried and tested process – and we can show you the awards (and shortlists) to prove it.

creative

BRANDING AND DESIGN

A logo, brand and brand identity are very different things and at Zadro we can help you create, refresh or extend your overall brand at all stages of the development process.

We pride ourselves on the ability to really understand your industry, your brief and your needs – translating this into creative visuals that will deliver your message and drive results.

Let us tell your unique story and make your brand, product or company stand out from the crowd using thoughtful and contemporary design solutions, including:

  • Logo, branding and identity design
  • Digital design
  • Video
  • Advertising campaigns
  • Brochures, collateral and publications
  • Proposals
  • Journals/Magazines/Newsletters
  • Annual reports
  • Corporate templates (business cards, letterhead, etc)
  • And more

VIDEO

Video is one of the fastest growing and most efficient marketing opportunities for your brand or organisation. We used to say, ‘a picture speaks a thousand words’. Well, Zadro believes a video can do much more in conveying your message and story while connecting with your audience emotionally.

One video can be promoted across your websites, social media, outdoor advertising, events, meetings and more – engaging your audiences with impact.

Have you considered video to launch a new brand, product or survey, or even a research piece such as a white paper?

Ask Zadro about the best video solution for your needs, including:

  • Kinetic typography
  • Flickergrams
  • Videography and filming

WEBSITES

In just 0.05 seconds, the blink of an eye, a user has formed an opinion on your business. So we want to make sure you’re putting your best foot forward. Your website is your business identity – your interactive business card. As the main driver of information, content, leads, and brand, it’s vital to maintain and update your website.

With in-house designers and experienced website copywriters, Zadro offers a complete round-house into your website, from research into your current state, to redesigning and reinvigorating your identity. We can also improve your SEO and SEM with fresh content and keywords.

Whether you’re after a refresh or a complete redesign, Zadro will get your website back into the fast lane.

EMPLOYER BRANDING

We know people are the biggest assets to a company. A strong Employer Brand will help you entice and on-board the right talent, retain the most valuable team members and shift the culture of your workplace to where it needs to be.

Zadro can personify the essence of an organisation or help build one from fledgling foundations to create a unique proposition for your team, through:

  • Talent communication
  • Employer value proposition
  • Employee attraction and retention strategy
  • Graduate attraction strategy
  • Employee engagement
  • Industry and association strategy (stakeholder strategy)
  • COMM*BATTM
  • Internal communications
  • Incentive programs