Objectives:
- To review and provide recommendations for the refreshment of the Cheeky Food Group brand
- To increase brand awareness and strengthen market position
- To design a marketing strategy to communicate the evolved and fresh product offering
Strategy:
- Rebrand to Cheeky Food Events, a new name that better reflects the company’s growth and offering
- Design a comprehensive integrated marketing communications strategy articulate key messages, product offering and target markets
- Review and refresh all marketing channels
- To roll out the new brand and key messages across a full and comprehensive branding project website, digital marketing, proposal documentation, sales collateral and more
Results:
- A re-imagined brand, new name and a bright, fun and cheeky visual identity. The new brand visually communicates their position as a market leader while promoting and engaging the company’s cheeky personality and professionalism to consumers at each touch point
- Launched a comprehensive website that effectively communicates their refreshed product offering, key messages and oozes the company’s fun brand personality and professional service delivery
- Created three tailored proposal documents that effectively portray the company’s unique product offerings, fun and professional service and cheeky brand personality through the seamless integration of written and visual elements
