Objectives:
- Launch the new Haycom brand and articulate the point of difference in a highly competitive market place
- Build the professional reputation and awareness of Haycom as a trusted provider of technical production services
- Showcase Haycom’s expertise and drive business leads
Strategy:
- PR campaigns based on key events and clients – AIME and MEA conference
- Bi-monthly e-newsletter development and distribution
- Social media management – posting, monitoring and responding on Facebook
Results:
- Since January 2014
- Secured a total of 15 pieces of trade media coverage
- Achieved an average e-newsletter open rate of 33.8%
- Increased organic Facebook likes by 251
