Objectives
- To support the launch of a new product exclusive to Raine & Horne.
- To create the brand of the new digital marketing tool.
- To engage and educate the internal stakeholders about the new product, including management.
- To support local agents to “sell” the new product.
- To create awareness in the market of the new product.
Strategy
- Zadro developed the new name for the product (Amplify) and the brand around the new product, including unifying tagline, visual device and imagery.
- Zadro developed presentations to introduce Amplify to Regional and General Managers, and the Franchise Owners Council.
- Zadro developed internal education materials.
- Zadro supported the development of internal and customer-facing videos.
- Zadro produced a ‘toolkit’ for local agents to promote the new product, including A4 brochures, DL flyers, Posters, window cards, pull up banners, and social media graphics.
Results
- Successfully launched Amplify.
- The brand created by Zadro and materials produced are still in use to promote the product.
