Raine & Horne – Amplify

CLIENT:
Raine & Horne
  • Creative
  • Marketing
  • Strategy

Objectives

  • To support the launch of a new product exclusive to Raine & Horne.
  • To create the brand of the new digital marketing tool.
  • To engage and educate the internal stakeholders about the new product, including management.
  • To support local agents to “sell” the new product.
  • To create awareness in the market of the new product.

Strategy

  • Zadro developed the new name for the product (Amplify) and the brand around the new product, including unifying tagline, visual device and imagery.
  • Zadro developed presentations to introduce Amplify to Regional and General Managers, and the Franchise Owners Council.
  • Zadro developed internal education materials.
  • Zadro supported the development of internal and customer-facing videos.
  • Zadro produced a ‘toolkit’ for local agents to promote the new product, including A4 brochures, DL flyers, Posters, window cards, pull up banners, and social media graphics.

Results

  • Successfully launched Amplify.
  • The brand created by Zadro and materials produced are still in use to promote the product.