Natural Medicine Week

Objectives:

To change the perception of the natural medicine industry and the many therapies that ATMS represents.
To position ATMS as a leader with a definitive voice for the industry.
To engage members and prospective natural medicine practitioners with the organisation.
To raise of the natural medicine industry and practices with consumers and
Government.
To build the strength, recognition and professional image of the ATMS brand.
To promote natural medicine to consumers and drive foot-traffic to natural medicine practitioners and clinics.

Zadro created an event driven and integrated digital PR campaign to engage ATMS practitioners, consumers, media and government: Natural Medicine Week.
Zadro promoted Natural Medicine Week via naturalmedicineweek.com.au, member EDMs, social media, advertising, consumer email newsletters, events, government and media relations.

Successfully grown the reach and engagement of Natural Medicine Week year-on-year.
2019 was the fourth year of Natural Medicine Week.
Engaged more than 400 ATMS practitioners to host events across Australia – exceeding client expectations and KPIs.
Reached over 1,444,613 people via social media year-on-year.
Ran a social competition with Wellbeing Magazine which had 416 responses.
More than 100,000 unique website visits during the campaigns.
Successfully hosted 3 webinars for consumers of natural medicine about gut health, reducing stress and physical habits to improve wellbeing.
Secured extensive media coverage for Natural Medicine Week.
Engaged 80% of industry stakeholders for partner promotions.
Hosted 4 organisation events, including a Parliament House event across the campaigns.