Australian College of Nursing (ACN) – Covid-19 Communications

CLIENT:
Australian College of Nursing (ACN)
  • PR
  • Strategy

Objectives

Zadro were engaged to work with ACN and the CEO, Adjunct Professors Kylie Ward during the COVID-19 pandemic to help with strategy and PR for nurses across Australia.

 

  • To create a strategic approach for raising awareness of nurses in Australia and the working conditions at the time
  • To raise awareness of ACN with media and Government
  • To support all nurses in Victoria with a focus on ensuring all nurses had access to Personal Protection Equipment (PPE) that they required during the COVID-19 pandemic

Strategy

  • Zadro crafted an open letter from the CEO to all nurses across Australia to thank them for their sacrifices and for caring for all Australians
  • Zadro engaged media by creating a press campaign with a direct request of Daniel Andrews and a press release with a government call to action
  • Zadro conducted extensive research to find supporting statistics to back the claims and demonstrate the shocking reality

Results

  • Over the course of a week the media campaign received 265 clippings of media coverage
  • All major news outlets picked up the story including mass media syndicated coverage; e.g. TV coverage, ABC, Channel 7, 9 and 10, Herald Sun, The Daily Telegraph
  • Response from the Victorian Government and a meeting with the Department of Health and Human Services (DSSH) Deputy Secretary to work with ACN on the issue
  • Ultimately nurses were given more access to PPE during every shift
  • This was a hugely successful campaign for ACN and all nursing working during the COVID-19 pandemic