Objectives:
- Create a 30th anniversary logo that represents the association’s brand values and complements the existing logo look and feel
- Launch the logo to market to raise awareness of the milestone event
Strategy:
- Implement the 30th anniversary logo across the association’s marketing channels including social media, website, email newsletters and invitations to the penultimate celebration dinner
- Integrate the campaign across the marketing communications of the association
- Raise awareness of ATMS and the 30th anniversary year
- Drive ticket sales for the 30th anniversary celebration dinner
Results:
- Developed a logo to support ATMS in their 30th year
- Executed the logo across the marketing channels: Wise N Well newsletter, Friends of ATMS newsletter, TV advertisement, Facebook, Twitter, marketing collateral and website
