To reduce the workloads of the Unit and District leaders directly related to the recruitment and retention of members.
To articulate a strong message about what Girl Guides is, can offer and provide young women and the community.
To link the great marketing and promotion initiatives of the Girl Guides NSW/ACT community together to leverage their collective power.
To produce communications that speak to all Guiding decision makers (and influencers) not just the Girls.
To support strong relationships between Girls, volunteers and parents and the state-based brand/organisation to foster loyalty, advocacy and retention beyond the Units.
Zadro designed and delivered an insights project to better understand past and current Girl Guides, parents and volunteers.
Zadro created an integrated communications campaign to engage Girl Guides, parents, volunteers and the wider community; it was called A Place To Grow.
Zadro supported the Girl Guides community, engaging with 540 Units to promote the campaign during Girl Guides Month with templates, PR releases, presentations and social media content in a detailed marketing kit.
Zadro designed marketing collateral for Girl Guides to use across all of their channels and also directed the publication of this content.
Successfully launched this grass-roots recruitment and retention campaign for Girl Guides NSW and ACT.
Engaged with wider audiences increasing membership enquires by 600% in May.
Reached 194% more people on Facebook in May than the previous month.
Increased engagements by 134% on Facebook compared to the previous month.
Achieved 8 media clippings for the campaign in May.