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Rebrand and marketing for AV leader

Client:

HAYCOM
Haycom Rebrand - Zadroo Agency

Objectives:

  • Launch the new Haycom brand and articulate the point of difference in a highly competitive market place
  • Build the professional reputation and awareness of Haycom as a trusted provider of technical production services
  • Showcase Haycom’s expertise and drive business leads

Strategy:

  • PR campaigns based on key events and clients – AIME and MEA conference
  • Bi-monthly e-newsletter development and distribution
  • Social media management – posting, monitoring and responding on Facebook

Results:

  • Since January 2014
    • Secured a total of 15 pieces of trade media coverage
    • Achieved an average e-newsletter open rate of 33.8%
    • Increased organic Facebook likes by 251