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One Door Mental Health

Client:

ONE DOOR MENTAL HEALTH
One Door Mental Health - Zadro Agency

Objectives:

  • To rename Schizophrenia Fellowship of NSW to better reflect the organisation and its services (all mental illness, not only Schizophrenia)
  • To consolidate 82 services with different names and brand identities under the one brand architecture
  • To create a strong and powerful brand that would connect with consumers and carers and support advocacy
  • To prepare for changes to the National Disability Insurance Scheme (NDIS)
  • To develop the brand identity, including brand story, name, logo, tagline, vision, mission, key messages, style guide and brand architecture

Strategy:

  • An extensive, collaborative and considered process was undertaken to define the new direction of One Door, including: Board consultations, stakeholder consultations, staff surveys, facilitated workshops, brainstorming sessions and presentations to management
  • The organisation’s name was changed to One Door Mental Health and the brand strategically developed to honour the organisation’s history and to take the organisation into the future
  • Through the process a new direction was established for organisational values, mission and vision, key messages, key focus areas, which led to the creation of a new brand identity
  • The voices of staff, consumers, carers and advocates were used to create relatable brand ambassadors and ensure integrity

Results:

  • Successfully renamed and rebranded the Schizophrenia Fellowship of NSW to One Door Mental Health
  • Engaged all internal stakeholders in the journey to a new brand
  • A fresh brand reflecting One Door’s offering, positioning and dedication to the future
  • All new collateral: corporate collateral suite, business cards, report templates, brochures, information sheets, stickers, invitations, posters, flyers, pull up banner, media wall, merchandise
  • All new digital assets: website design, PowerPoint templates, EDM templates, launch video
“We would not have achieved the resounding success One Door Mental Health has been without the support, guidance and great patience of the Zadro team. It was a difficult challenge and they steered us all through the process with professionalism, intelligence and humour.”
Sue Sacker, OAM, General Manager Strategy and Innovation, One Door Mental Health