Zadro is proud to partner with the Lymphoedema Association Australia for their annual Lymphoedema Awareness Week, ‘Shine a Light on Lymphoedema’ in March.
OBJECTIVES
- To raise awareness and understanding of Lymphoedema across the wider community
- To increase member acquisition for Lymphoedema Association Australia
- To establish relationships with government, health professionals and media
- To build a stronger and more connected community between members
STRATEGY
- Zadro led the strategic development sessions to create the name, objectives and key messages for the awareness week, and supported in the development of tactics for the campaign
- Zadro developed a strategy for distributing a media alert and media release highlighting the locations where landmarks would turn blue
- Zadro developed a highly targeted media list including mass publications and media in local areas where landmarks were being turned blue (broadcast, radio, print & online)
- A list of spokespeople in each state and territory was developed, with Zadro preparing a speaker brief to ensure all were across important information about the campaign and tips for speaking with media
- Zadro hosted a briefing with spokespeople to answer questions and run through examples of questions
RESULTS
- 15 pieces of coverage were secured across newspapers, online publications, radio and television
- An interview was secured for a person living with Lymphoedema with Newcastle Herald and the article was syndicated across four other publications
- Channel 7 News Townsville interviewed a person living with Lymphoedema
- Channel 10 News Adelaide featured the blue landmarks in their nightly bulletin
- A successful campaign that can be easily built upon year-after-year
“The Lymphoedema Association Australia has thoroughly enjoyed working with the team at Zadro. Their professionalism, expertise and dedication has been pivotal to our growth as an organisation. Zadro’s individualised approach shows that they have taken the time to understand our organisation and tailor their advice to our needs. I would not hesitate to recommend their services. Thank you to all the team at Zadro!”
Dr Debbie Geyer; Board Member – Lymphoedema Association Australia
