Objectives
- To raise awareness of Get Global and its role as a leader in the MICE industry.
- To build relationships with influential media and vocal figureheads, support public influencers, partners, sponsors and exhibitors for the benefit of the show, and business events community, through all owned and earnt media.
- To significantly increase positive national and international media engagement and coverage.
- To support the overall show objectives of attendance, participation, information sharing, profit, business outcomes and brand legacy building.
Strategy
- Zadro created an integrated campaign for Get Global
- Zadro engaged with industry media to maximise the coverage in the lead up to and at the show
- Engaged new media partners for the show to increase the reach
- Positioned owners as thought leaders within the industry
- Get Global was promoted via their own social media channels
Results
- Successfully engaged with media with 13 media partners
- Reached an estimated 3,424,557 people through media with a PR value of $631,344
- Secured Get Global for a second year
