Objectives
- To raise awareness of Genesys as the ANZ leader in Customer Experience (CX).
- To secure media coverage with trade and business media in the ANZ region.
- To significantly increase positive national media engagement and coverage.
- To represent the dual requirements of Genesys (corporate) and Genesys ANZ in a single, seamless program.
Strategy
- Increase PR coverage through bylines and customer stories with cloud, digital, sales, marketing and AI focus, supporting the customer journey.
- Shift the tone and create the story of Genesys in the region.
- Build multiple detailed targeted media lists.
Results
- Balanced coverage of corporate media releases and regional announcements
- Reached 100% of annual KPI’s in 8 months
- Successfully placed byline and thought leadership articles in relevant media
“Team Zadro has been relentless in their pursuit to drive coverage and thought leadership for Genesys in ANZ. We are happy with their hard work and dedication to help position Genesys as a global cloud customer experience leader in the market. The results speak for themselves- In 8 months they delivered on the annual KPI. Impressive results, innovative ideas and a great agency partner for Genesys!”
Manali Pattnaik, Communications Lead, Genesys APAC
