Zadro have worked with Encore for the past eight years assisting them in all their communications from strategy, PR and marketing.
Objectives
- To support Encore’s marketing department in the delivery of strategic communications throughout 2019
- To support in the creation of content across a variety of online and printed resources including blogs, news stories and articles
- To create exposure in a broad cross section of target markets
Strategy
- Zadro worked closely with Encore’s marketing department to identify newsworthy events to pitch to industry media through media releases and use in marketing communications
- Media announcements were created to promote business updates, such as new senior management team members and product launches
- Key events were identified and case studies were produced and published on Encore’s website
- New stories were developed for Encore’s website to promote new product launches and announcements
Results
- A schedule of media releases were distributed throughout the year which achieved coverage in 10 different publications
- Encore’s website was updated with 19 pieces of new content
- 44 pieces of coverage across 10 publications
- 400K total audience reach
