Objectives
- To develop a strategic communications brand to support business goals
- To build a website to create an online presence
- To establish a social media presence
Strategy
- Zadro worked with the client to finalise the new company name
- Zadro developed a new brand – including logo, colour palette, typography
- Zadro worked with the client to articulate and write key messages including mission, values, brand story, tagline, brand tone
- Zadro developed a website from design and copywriting (including metadata to enhance Search Engine Optimisation), through to development and launch
- Zadro selected the appropriate social media channels and created new profiles for the organisation
Results
- A new brand was developed; a style guide and complete suite of brand assets was provided to the client for future use
- An initial package of collateral was produced including business cards, email signature tags and a PowerPoint presentation template
- The new website was successfully launched
- The client can manage and update the website in-house
- The Facebook and Linkedin channels were launched and handed over to the client after eight weeks of activity
