Objectives
- To curate, design, develop and produce two comprehensive on-demand courses for ACN’s Institute of Leadership
- To provide two courses that offer engaging and practical information for nurses to build their communications and presentation skills
- To deliver all collateral for both courses
- To support the launch of the new courses via marketing
Strategy
- Zadro worked with the Australian College of Nursing (ACN) to identify the key learning outcomes required
- Zadro developed all the course content to meet the specifics learning requirements
- Zadro partnered with a director and videography company for filming and post-production
- Zadro produced all the copywriting for the courses including work booklets and website copy
- Zadro coordinated with ACN and a third-party website developer to build the platform for the two new courses
- Zadro developed the email marketing to support the launch and promotion of the new course
Results
- ‘The Leader’s Communications Tool Kit Series’ on-demand course with six rich, engaging and thought-provoking modules designed to empower nurse leaders through successful communication was successfully launched to market
- ‘Defining your Style Series’ on-demand course is six practical modules designed to give nurses advice on how to go from scrubs to business wear and feel confident in your look
- See the courses here The Leader’s Communications Tool Kit and Defining your Style
““My vision for the Institute of Leadership was and still is, to empower and enable the entire nursing profession to take on the responsibility and mindset of a leader. The courses Zadro has created gives nurses a way to find their own voice, prepare for every opportunity and master the power of communications.” “
Adjunct Professor Kylie Ward FACN and CEO of Australian College of Nursing
