Objectives:
- To present AGE 2018 as the must-attend gaming and hospitality event in the southern hemisphere
- To position AGE as the most entertaining platform for the international gaming community to network, see new products/innovation and seek potential business partners
- To position the Expo as a leader in technology and innovation
- To generate high engagement and create a ‘buzz’ about AGE 2018 building on the credibility of the event internationally
- To engage media, visitors and exhibitors in the Expo’s speakers and event program
- To engage new visitors and encourage a sense of community between newcomers and long-returning guests
- To assist exhibitors in maximizing their ROI at AGE 2018
Strategy:
- Zadro created an event driven integrated communications campaign to engage AGE 2018 visitors and exhibitors as well as media
- AGE 2018 was promoted via www.austgamingexpo.com, visitor and exhibitor EDMs, social media, advertising, email newsletters and newsflashes, PR and media releases as well as via ongoing media relations in the lead up to and during the event
Results:
- Successfully launched AGE 2018 by promotion of the latest industry technologies on show
- Increased delegate visitation at AGE by 7%
- Engage a 7% increase in delegate visitation at AGE 2018
- All social media platforms saw increased engagement: Facebook 18%; Twitter 6% increase, as well as proactive engagement with and between exhibitors, and LinkedIn 14% increase
- Engaged positive media attention for AGE 2018 by coordinating speakers’ availabilities and improved connections that enabled event promotion
