Objectives
- To engage and attract delegates and visitors, with a special emphasis on targeting new audiences (non-traditional for the event)
- To raise awareness of and increase the profile of AFAC19 Conference and Exhibition
- To maximise media exposure and coverage with effective communication, showcasing research findings and emerging trends in emergency management practice
Strategy
- Develop and distribute a series of media releases targeted at specific industry verticals in the lead up to the conference, designed to gain interest from a wider audience
- To maximise media coverage around the AFAC19 Conference and Exhibition and the National Bushfire Outlook press conference for 2019
Results
- Secured over 270 pieces of media coverage for the AFAC19 Conference and National Bushfire Outlook, with an estimated coverage view of 1.24 million
- Achieved 52 pieces of television coverage including multiple live weather crosses on Sunrise on Channel 7 on Thursday 29th August
- Obtained exposure for six exhibitors during Sunrise on channel 7 live weather cross segments
- Secured eight face-to-face interviews for conference speakers and spokespeople across television, radio, print and online media
